About Us

Plant-based Skin Wellness that Hydrates, Nourishes, Repairs & Rejuvenates

Our journey began with a simple belief: healthy skin doesn’t have to be complicated. We don’t believe in quick fixes or solutions that only address skin problems. Instead, we embrace a holistic approach that integrates skincare, nutrition, and lifestyle to support lasting, radiant skin health.

We create plant-based products that hydrate, nourish, repair, and rejuvenate—perfect for people who value results without the hassle of elaborate routines. But we’re more than just a product line—we’re a lifestyle. We recognize the crucial role of nutrition, hydration, and healthy habits in achieving healthy skin.

Our name reflects our philosophy, blending "pure" and "formulation" to highlight our commitment to integrity and quality. For us, "pure" is more than just natural ingredients—it’s about honesty, simplicity, and creating products that truly respect your skin. And "formulation" is the foundation of everything we do, because we believe that every element—whether it’s the products you use, the food you eat, or the habits you practice—is a formula that shapes your skin’s health.

Plant-based Ingredients
Deep Hydration Focused
Cruelty-Free
100% Transparency
Founder

Barath Raam Maheswaran

"Purlation is more than just a brand—it’s my personal journey. I didn’t always care for my skin. With oily skin and inconsistent care, I struggled with acne. When I started using products to treat acne, I noticed that my skin began to look dull. Skincare felt complicated and confusing, so I avoided it, and I ended up damaging my skin even more.

Over time, I realized skincare doesn’t have to be complicated. Many brands focus on fixing problems, but I wanted something that could help prevent them. That’s how Purlation was born—a brand focused on Skin Wellness offering simple, effective products to keep your skin healthy and glowing.

My goal is to make skincare easy and effortless, so it fits naturally into your everyday routine."

Wishing you a healthy skin!