A Healthy Skin is a Hydrated Skin
The Science of Hydration
Our understanding of hydration forms the bedrock for our ethos, formulations, and vision. It’s by providing hydration at every layer of the skin, that one can achieve natural radiance. We leverage the dynamics of aquaporins—the protein channels that facilitate the transport of moisture between the skin cells—and plant-based ingredients to answer unsolved skincare puzzles you seek to solve.
Moisture Retention Formula for
a Lasting Glow
Moisture Retention Formula isn’t a marketing lingo but a unique way that we come up with to hydrate and retain moisture in your skin. It’s achieved by formulating the goodness of plant and fruit-based ingredients in a way that can be pushed into several layers of your skin.
This not only hydrates the skin but also retains the moisture between the cells by locking your skin’s moisture barrier.
Begin & End Your Day with Purlation
- Cleanse: Start with the Coconut Hydrosol and Bearberry Extract Cleanser. This gentle cleanser will refresh your skin and prepare it for the day.
- Follow with your preferred serum and moisturizer.
- Finish with sunscreen for daytime protection.
- Cleanse: Use the Ice Apple and Sugarcane Extract Cleanser to remove makeup and daily impurities.
- Follow with your preferred serum and moisturiser
- Finish with night cream
Use Mask: 2-3 times a week
Hydration Beyond Skin Care
Cleansing butters for face gently melt away stubborn makeup, oil, dirt and other impurities without drying out the skin. Infused with a moisturising blend of butter and other ingredients, this formula cleanses the skin while leaving it feeling smooth and soft.
Aim for at least 8 glasses of water daily to keep your body and skin well-hydrated.
Consume foods rich in omega-3 fatty acids, antioxidants, and vitamins A, C, and E. Include plenty of fruits, vegetables, and healthy fats.
Reduce your intake of caffeine and alcohol, which can dehydrate your body and skin.
Engage in moderate exercise to improve circulation and promote overall skin health.
Use broad-spectrum sunscreen daily and wear protective clothing when outdoors.
Aim for 7-9 hours of quality sleep per night to allow your skin to repair and regenerate.
Practice stress-reduction techniques like meditation, yoga, or deep breathing exercises.
Use lukewarm water and limit shower time to prevent stripping natural oils from your skin.
Cover exposed skin in cold or windy conditions.